Today’s hospitality industry is an exciting and highly competitive industry, because competition of hotel brands is fierce, it is no longer adequate to place a few advertisements, send a few salesperson out on personal calls, and rely on word of mouth referrals to fill guestrooms and property revenue centers. The need for concentrated marketing and sales strategies has never been greater in the hospitality industry The success of today’s and tomorrow’s hospitality products will be the direct result of the combined efforts of highly trained, competent, and innovative sales and marketing professional who are dedicated to make an impact on the ever changing, challenging hospitality industry

Learning Objectives

Upon completion of the program, participants will be able to understand better in sales marketing for hotel industry.

Certificate Assessment Criteria

As with most structured learning experiences, participants in the Certificate programme will have to successfully meet the requirements for certification as

  • Achieve 100% attendance for each module
  • Successfully complete all project work, assignments & tests.



Course Outline

  • Understanding Hospitality Marketing and Sales
  • Market Segments and Marketing Strategies
  • Positioning, Consumer Behavior And Preferences
  • Understanding Pricing and its applications
  • Situation Analysis
  • Marketing Research
  • Marketing Plan
  • Hospitality Sales

Please contact our administrative personnel at:-
Tel: 03 – 4252 5332
Fax: 03 – 4251 9608
Email: mahtec.professional@hotels.org.my
For further information on our comprehensive list of
training programs and course outlines.

Who Should Attend

These programs are designed for industry personnel who has experience in a hotel or tourism related organization and holds at least a supervisory position.


Registration starts at 8.30 am on the first day. Classes start at 9 am end 5 pm. Breaks will be served at appropriate times.

Cancellation & Transfer

Please note that should this registration is cancelled fourteen (14) days before the day of the training, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training, full payment of the training will be levied. Please note that amendments can only be made to above arrangement by giving a minimum of three (3) working days’ notice.

Disclaimer – MAHTEC reserves the right to make changes to the venue, date, speaker including cancellation or postponement of the workshop if number of participants less than 10 or warranted by circumstances beyond its control.