Certification in Hotel Analytics (CHIA)

The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification for industry professionals focused on analytics. Jointly offered by the American Hotel & Lodging Educational Institute (AHLEI) and STR it provides recognition of thorough knowledge of the foundational metrics, definitions, formulas, and methodologies used by the hotel industry. Recipients learn how to “do the math” and interpret the STAR (smith Travel Analytics Report) reports to identify specific areas of improvement. They have demonstrated an ability to analyse various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports that are used by industry professionals. Recipients have a grasp of the current landscape of the hotel industry, including relevant current events. Achieving this distinction announces that these candidate have a place among the best participants in their profession and opens the doors to future career opportunities. Qualifying candidate receive a certificate of accomplishment. Their names and training centre are listed on the American Hotel & Lodging Educational Institute (AHLEI) website and they can use the CHIA designation on their resume/CV and business cards.

Application Procedure

  • Submit completed application along with required documentation listed on the application.
  • Application for the must be approved by AHLEI prior to attending the workshop.
  • MAHTEC will notify applicants’ status of application prior to workshop date.




Course Outline

  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Property Level Bench marking (STAR Reports)
  • Hotel Industry Performance Report

Qualifying Candidate

General Manager, owner/operator in a lodging hospitality company, or corporate executive at a lodging hospitality company responsible for the operation of two or more properties.  Assistant general manager or director of operations/rooms division (after successfully completing the CRDE).


Candidate time in position: 2-years, OR

  • One current AHLEI department head certification takes 1-year off requirement (limit 1)
  • Degree from an accredited academic institution will take 1-year off requirement (limit 1)


Registration starts at 8.30 am on the first day. Classes start at 9 am end 5 pm. Morning and lunch break will be served at appropriate times. Exam will be held on the last day.

Deposit & Payment

Full fees are required upon submission of application. Fee includes: CHIA® Exam Preparation Booklet; Three Volume Resource Materials CD; First Exam; Certificate and Lapel Pin upon successful completion of the exam.


Once CHIA® participant prerequisites have been approved by AHLEI, no applicant transfer, substitute, or cancellation are allowed.

Disclaimer: MAHTEC reserves the right to make changes to the venue, date, speaker including cancellation of the workshop if warranted by circumstances beyond its control.