Certification in Hotel Industry Analytics (CHIA)

Date : 18 – 19 December 2018

Venue : Berjaya Times Square Hotel, Kuala Lumpur

Trainer : Mr Anthony Zhang

Participant : 15

The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification for industry professionals focused on analytics. Jointly offered by the American Hotel & Lodging Educational Institute (AHLEI) and STR it provides recognition of thorough knowledge of the foundational metrics, definitions, formulas, and methodologies used by the hotel industry. Recipients learn how to “do the math” and interpret the STAR (smith Travel Analytics Report) reports to identify specific areas of improvement. They have demonstrated an ability to analyse various types of hotel industry data and to make strategic inferences based upon that analysis.