As wine is now one of the most popular alcoholic drinks, demand has risen for professionals who serve wine properly. Understanding correct serving practices and demonstrating detailed knowledge of the different types of wine is important if you want to deliver a high standard of service to your customers. The Understanding of Wine Course will provide you with the skills to serve wine properly, show you how to taste wine, ways to increase wine sales, legal and ethical in wine industry and teach you what wines compliment specific foods.

Course Outline

Ways to increase your wine sales

  • Food and Wine Matching
  • Build a customer-focused and sales-orientated team
  • Wine service skills
  • Handling objection
  • Legal and ethical
  • Criteria for creating wine list
  • Advantage selling wine by the glass
  • Storage and control procedure
  • Increase business through customer loyalty and recommendations
  • Increase sales turnover and profitability.
  • To respond the industry needs on wine
  • Wine terminologies



Who Should Attend

This program is specially designed for managers and executive level.


Registration starts at 8.30 am on the first day. Classes start at 9 am end 5 pm. Morning and lunch break will be served at appropriate times.

Deposit & Payment

In order to secure the said training on a define basis, kindly effect 50% Deposit on the total costs for the training requirements upon confirmation. This deposit is non-refundable. Balance 50% of the total costs is require seven (7) days prior to the training.

Cancellation & Transfer

Please note that should this registration is cancelled fourteen (14) days before the day of the training, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training, full payment of the training will be levied. Please note that amendments can only be made to above arrangement by giving a minimum of three (3) working days’ notice.


Disclaimer – MAHTEC reserves the right to make changes to the venue, date, speaker including cancellation or postponement of the workshop if number of participants less than 10 or warranted by circumstances beyond its control.