Overview
In support of Visit Malaysia 2026 (VM2026), VM2026 Malaysian Hospitality @ MAH is a strategic industry initiative by the Malaysian Association of Hotels (MAH) to elevate service excellence, workforce readiness, and national hospitality standards ahead of a landmark tourism year. The programme reflects MAH’s commitment to ensuring that Malaysia’s hospitality sector is fully prepared to deliver world-class experiences to both domestic and international visitors.
Designed as an industry-facing platform, the initiative focuses on strengthening professional capabilities across key touchpoints of the guest journey, reinforcing Malaysian hospitality values while aligning with global service expectations. Through curated learning, engagement sessions, and knowledge-sharing activities, the programme addresses service culture, operational readiness, leadership mindset, and industry collaboration.
More than a training effort, VM2026 Malaysian Hospitality @ MAH serves as a unifying industry movement—mobilising hotels, professionals, and stakeholders to collectively raise standards, showcase Malaysia’s warmth and professionalism, and position the nation as a preferred destination during Visit Malaysia 2026 and beyond.
